Maureen Scanlon of Murre Creative is responsible for the Linda Edwards Marketing logo, which is one part of our brand identity system. Maureen and I have partnered together on various projects for more than fifteen years—long enough that we talk in shorthand and know what the other is going to say before we say it. … Continue reading A Flywheel for Success
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Tell Me a Story
Stories are memorable, so using them in your marketing communications efforts can make your messaging more effective. Consumers choose between products and services offered by you and your many competitors. On the surface, many offerings can seem similar—how does a customer choose? What will make yours stand apart? Customers associate your brand with the stories … Continue reading Tell Me a Story