Stories are memorable, so using them in your marketing communications efforts can make your messaging more effective. Consumers choose between products and services offered by you and your many competitors. On the surface, many offerings can seem similar—how does a customer choose? What will make yours stand apart? Customers associate your brand with the stories … Continue reading Tell Me a Story
Author: Linda Edwards
Brand Matters
Brand. What is it and why does it matter? Your brand is not just a logo, although that is one component. The term evolved from the identifying mark burned on livestock, but has come to mean everything people think about when they think about you (if you’re self-employed) or your organization (if you’re a nonprofit … Continue reading Brand Matters