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Are you an individual trying to sell professional services? An established nonprofit hoping to build awareness? An already successful business seeking increased market share? Your marketing and communications efforts need to be as unique as the consumers you’re trying to reach.

Brand matters, and it’s not just a logo. A strong brand story establishes your identity and what people can expect. Do you know how to build a memorable brand people trust? You’ll stand out from your competition, get more leads that turn into customers, and earn higher margins on each sale.

I bring more than thirty years of experience across multiple industries. My strength is offering a strategic perspective, especially related to brand strategy and multichannel plan development. From a one-time or interim assignment to serving as your full-service marketing communications department, I can help you build a strong brand, increase awareness, and become more successful. Let’s start a conversation today.

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“The Creative Writing workshop you started changed my life. You nurtured and guided all of us with patience and tact. With your help, my fledging idea grew and the Hummingbird community newsletter is now publishing its 18^th edition. I thank you for being my mentor – you helped add zest to my life!”

Mona Holtman, Glenmeadow resident

“Linda and I originally started working together to relaunch my award-winning novel, Hattie. She really listened to me and my goals. The brand strategy she developed more broadly supports the expansive nature of my creative life. I am excited to be working with her, as her support encourages greater possibilities while allowing me to focus on my writing.”

Anna Bozena Bowen, author

I Am Grateful

November 23, 2022November 23, 2022 by edwardsdldm2

After many rewarding years representing premier nonprofit organizations and businesses, I decided this was the year to check off some items on my bucket list. Last February, I left my full-time position to start a new chapter. First up, completing the master’s degree I had been working on one course at a time for the … Continue reading I Am Grateful

Leverage What You Have

September 27, 2022September 28, 2022 by Linda Edwards

CHALLENGE Amy Tria and Laurie Pierce reached out to me soon after starting their business, The HIVE Women’s Empowerment Center, located in a multi-business commercial property in Windsor Locks, a town of 13,000 people in northern Connecticut. The HIVE offers a growing list of classes, training, and support groups on topics that align with mind, … Continue reading Leverage What You Have

A Flywheel for Success

August 10, 2022September 27, 2022 by Linda Edwards

Maureen Scanlon of Murre Creative is responsible for the Linda Edwards Marketing logo, which is one part of our brand identity system. Maureen and I have partnered together on various projects for more than fifteen years—long enough that we talk in shorthand and know what the other is going to say before we say it. … Continue reading A Flywheel for Success

Tell Me a Story

July 15, 2022November 23, 2022 by Linda Edwards

Stories are memorable, so using them in your marketing communications efforts can make your messaging more effective. Consumers choose between products and services offered by you and your many competitors. On the surface, many offerings can seem similar—how does a customer choose? What will make yours stand apart? Customers associate your brand with the stories … Continue reading Tell Me a Story

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